Change Of Concept

After a lot of discussion, Laura and I have decided to change our song choice from Happy by Pharrell Williams to Jar of Hearts Christina Perri. The reasoning behind this is because we felt our original concept and song would not promote or represent a new artist successfully. We were showing a variety of characters which made it unclear as to who the artist was. In the music industry, it is very important that a new artist is advertised and promoted as much as possible and by not being seen in the video this would've been difficult to do. From looking at exemplar work from the OCR website, we felt it best to change our song concept to make the artist representation very clear and to fit the pop genre successfully. For example, "E.G.O - Do My Thing".

Pharrell Williams Factfile

Pharrell Williams
About:Pharrell was born April 5th 1973. He was born in Virginia Beach, US. He was born to Pharaoh and Carolyn Williams and has two younger brothers: Cato (a professional skateboarder) and Psolomon. He is an American singer-songwriter, rapper, record producer, and fashion designer.
Career:
Pharrell is one half of the record production duo 'The Neptunes'. He is also the lead vocalist and drummer of rock, funk and hip hop band N.E.R.D. His first single was released in 2003 and is called 'Frontin' which was followed by his debut solo album 'In My Mind' in 2006 and his second album 'Girl' was released on March 3rd 2014.

Personal Life:
Pharrell Williams married his long term girlfriend Helen Lasichanh who is a model and designer on 12th October 2013. Together, they have a son - Rocket Williams who was born in November 2008.Pharrell is building a $35 million after school centre in his hometown. His charity "From one hand to another" is a foundation developed for youth between the ages 7 and 20 who are living in at risk communities through America.

Awards:
He was nominated for an Academy Award in 2014 for the song "Happy" which featured in the film Despicable Me 2.
He also won a Grammy Award with Ludacris in 2007 for the Best Rap Song - Money Maker.
Across 2013 and 2014, Pharrell has been nominated for six American Music Awards for the songs 'Blurred Lines', 'Girl', 'Happy' and himself for artist of the year.
In 2014 he won two BBC Music Awards.

Requesting Permission

Branding/Style Construction

We have researched into existing record labels for the pop genre and from the research we have created our own record label. We think that this will appeal to our target audience and the name 'superstar records' will suit the pop genre. We have chosen to use the record in the logo as a record is symbolic of music and it is aesthetically pleasing to the look at. The colour gold shows that our record brand is wealthy and can afford to fund for the needs and cost of the artists signed to superstar records. 

Happy- Pharrell Williams Lyric Analysis

Music Video (Literal understanding)

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip".

Music videos use a wide range of styles of contemporary video making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.